In a culture where media and advertising are meant to turn us into the perfect consumer (i.e. bored, dissatisfied, and ugly), Project Sidewalk seeks to create an online and offline universe where being imaginative, happy, and beautiful is a revolutionary act. There is a chance to become something more than just the viewer. Here you can reclaim public space, reignite imagination, and recontextualize the way we see and interact with our world.
Why does such a place need to exist? Because it's fun to be creative. Because it'd be fun to stop buying things and start making things. Because we need to play.